HELLO!!

WE ARE THE LOFT

WE BRING BRANDS TO LIFE

IN THE MOST...

IMAGINATIVE WAY POSSIBLE

WE CALL IT...

DESIGN WITH SOUL

THE LOFT

Hello!!

We are the loft.

We bring brands to life in the most imaginative way possible. 

We take the spirit of what you do and bring it to life in the most imaginative way possible.

‘Design with Soul’ is more than a tag-line, it’s our way of life. It’s about thinking outside the box, it’s about a genuine love and appreciation of what you do and producing staggering results that people fall in love with every time.

ACTION

If there is one word that sums up our approach at the loft, it is action!


Brands are dynamic by nature, we want to help you get to where you want to be as quickly as possible. We can help with traditional services such as brand-identity design or create a more compelling brand experience for your customers, staff and stake-holders.

Action: ‘the process or state of acting or of being active’

Whether it is thinking carefully about your message, creating designs that resonate or sharing joy on social media…

You will always find us ready to act on your behalf and help you reach the next step of your brand journey.

    • UNDERSTAND COMMERCIAL OBJECTIVES
    • DEVELOP THEME BOARDS
    • SKETCHES, SKETCHES, SKETCHES
    • DEVELOPED DESIGN PROPOSALS
    • A BRAND THAT EVERYBODY FALLS IN LOVE WITH

    BRANDING

    • UNDERSTAND COMMERCIAL OBJECTIVES
    • CREATE DETAILED SPEC
    • DESIGN CONTENT LAYOUT
    • GRAPHICS, PHOTOGRAPHY AND CONTENT
    • LAUNCH
    • NEXT STAGES - ONLINE MARKETING, SOCIAL MEDIA, CAMPAIGNS...

    WEBSITES

    • UNDERSTAND COMMERCIAL OBJECTIVES
    • DEFINE BRAND MESSAGE
    • IDEAS AND INSPIRATIONS
    • REFINE, REFINE, REFINE AND REFINE SOME MORE...
    • FINAL APPROVAL
    • PRINT, STAMP, PRODUCE...

    GRAPHICS

    • UNDERSTAND COMMERCIAL OBJECTIVES
    • INSPIRATIONAL IDEAS
    • ORGANISE - LOCATION, PHOTOGRAPHER, PROPS, SCHEDULE, ETC...
    • PHOTOSHOOT
    • NEW IMAGES FOR DIGITAL/PRINT CHANNELS

    ART DIRECTION

    • DEFINE COMMERCIAL OBJECTIVES
    • STORYBOARD AND NARRATIVE
    • ART DIRECTION AND PREP
    • LIGHTS CAMERA ACTION
    • EDIT
    • PUBLISH

    VIDEO

    • UNDERSTAND COMMERCIAL OBJECTIVES
    • LET THE IMAGINATION RUN WILD
    • CREATE CAMPAIGN
    • PUBLISH
    • MEASURE, MEASURE, MEASURE THEN REPEAT

    BRAND EXPERIENCE

MOMENTS

A moment of magic, a thoughtful touch that surprises and delights. 

Your brand is a relationship between you and your customers, staff and stakeholders.
It’s an idea. A perception in their mind.

Your brand is shaped by the experiences people have with your company. It’s our job to make sure that those experiences are as rich as possible. 

Here are some magical moments that we have created for others…

  • All
  • BRAND STRATEGY
  • IDENTITY DESIGN
  • WEB DESIGN
  • GRAPHIC DESIGN
  • ART DIRECTION
  • COMMUNICATIONS

CREATORS

CLIENTS

We pride ourselves on excellent client relationships, so much so that we see you not as clients but as co-creators.
These are some of the lovely people we have worked with and some have also been kind enough to leave testimonials.

  • “Benedetto and his team at the loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on – highly recommended!”

    GEOFF LEASK, CHIEF EXECUTIVE, YOUNG ENTERPRISE SCOTLAND
  • “The creativity of ‘The Loft’ has been absolutely first class. We were blown away by the work they produced for us and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

    NICHOLAS PRAG, CUSTOMER RELATIONSHIP EXECUTIVE, NETWORK RAIL & MILLION MAKERS CHALLENGE
  • “THE LOFT CREATED A BRAND IDENTITY FOR THE LEVEN CAR COMPANY – ONE WITH WHICH WE ARE INCREDIBLY PROUD. THE COMPANY GAVE A VERY PERSONAL SERVICE, TOOK THE TIME TO UNDERSTAND THE BUSINESS, CONSULTED THE ENTIRE TEAM AND THEY PROVIDED US WITH A TOP QUALITY DESIGN CULMINATING IN A BRAND THAT SITS ALONGSIDE TWO OF THE WORLDS FINEST – ASTON MARTIN AND ROLLS ROYCE – WITHOUT LOOKING OUT OF PLACE”

    CHRIS MCMAHON, DIRECTOR OF THE LEVEN CAR COMPANY
  • “WOMEN’S ENTERPRISE SCOTLAND ENJOYED WORKING WITH THE LOFT ON A PROJECT TO HELP US DEMONSTRATE PICTORIALLY WHAT WE DO. WE WERE PLEASED WITH THE PROCESS FROM START TO END PRODUCT. THEY LISTENED TO OUR BRIEF AND DEVELOPED A CREATIVE CONCEPT THAT SUITED OUR NEEDS AND BUDGET.”

    MARGARET GIBSON, CHIEF EXECUTIVE OF WOMEN'S ENTERPRISE SCOTLAND
  • “IT WAS A REAL PLEASURE TO WORK WITH THE TEAM AT THE LOFT.  THEY UNDERSTOOD THE BRIEF INSTANTLY AND WE ARE ABLE TO EXECUTE THE INFOGRAPHIC PERFECTLY.  IT’S RESULTED IN A REALLY IMPACTFUL PIECE OF CREATIVE WHICH FORMS A CENTRE FOLD TO OUR BI MONTHLY MAGAZINE AND HAS BEEN VERY WELL RECEIVED BY OUR READERSHIP.”

    RICHARD MUIR, DEPUTY CHIEF EXECUTIVE OF THE GLASGOW CHAMBERS OF COMMERCE
  • “BENEDETTO AND THE GUYS AT THE LOFT DESIGNED OUR BRAND AND WEBSITE. THEY ARE SOME OF THE MOST TALENTED PEOPLE I’VE EVER MET. THE WAY HE GETS THE CLIENT INVOLVED WITH THE DESIGN PROCESS MAKES YOU FEEL AS IF YOUR PART OF HIS TEAM.”

    John McGrath, Managing Director of Fridge Angels
  • “THE LOFT DESIGNED AND BUILT A TREMENDOUS WEBSITE FOR CONSILIUM WHICH VERY NICELY SUMMARISES WHO WE ARE AND WHAT WE ARE ABOUT AS CHARTERED ACCOUNTANTS. IT WAS A FUN PROCESS, THE SITE WORKS EXCEPTIONALLY WELL AND WE HAVE RECEIVED MANY COMPLIMENTS ON ITS LOOK AND FEEL. WE WOULDN’T HESITATE TO RECOMMEND THE LOFT TO OTHERS.”

    John Blair, Partner of Consilium Chartered Accountants
  • “THE LOFT WERE INSTRUMENTAL IN OUR RE-BRANDING EXERCISE AT BEEKSFX AS WE CONTINUE TO GROW OUR INTERNATIONAL BUSINESS, THEY WENT ABOVE AND BEYOND WHEN WORKING TO A TIGHT DEADLINE. OUR TEAM ENJOYED WORKING WITH THEM AND IT WAS A FUN EXPERIENCE, HOWEVER THREATS OF FREE PROSECCO HAVE YET TO MATERIALISE :-)”

    GORDON MCARTHUR, CHIEF EXECUTIVE, BEEKS FX VPS
  • “THE LOFT ARE REALLY GOOD. THEY ARE QUICK, EASY TO WORK WITH AND DO GREAT WORK.”

    ROBIN TAIT, HEAD OF MARKETING, KETO PUMPS, A CLYDE BLOWERS PORTFOLIO COMPANY
  • “I REALLY LIKE THE LOFT, THEIR UNDERSTANDING OF THE BRIEF, LEVEL OF CREATIVITY AND QUALITY OF WORK HAVE ALL IMPRESSED ME. THEY ARE ALSO A GOOD BUNCH AND VERY EASY TO WORK WITH.”

    STUART MACDONALD, MANAGING DIRECTOR OF SERIC SYSTEMS
  • “The loft are a delight to work with. The team are dynamic, creative and extremely likeable.  A real pleasure to do  business with and I am thrilled with the end result!”

    EVELYN MCDONALD, HEAD OF GROWING BUSINESSES, PRINCE'S TRUST YOUTH BUSINESS SCOTLAND
  • “Benedetto and his team at the loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on – highly recommended!”

    GEOFF LEASK, HEAD OF ENTREPRENEURSHIP, YOUNG ENTERPRISE SCOTLAND
  • “The Loft produced an innovative design for our trade stand at a recent conference. It certainly succeeded in drawing attention to our stand and there was a significant increase in the number of people stopping to ask about our products and interact with the staff – so it worked well!”

    IAN WATSON, MANAGING DIRECTOR OF ALTIA SOLUTIONS
  • “The loft did an outstanding job in assisting me with a very complex piece of work. They created an exceptional solution that was both creative and beautifully finished. Great team, good fun and brilliant designers.”

    STEVEN SIBBALD, MANAGING DIRECTOR OF SPRINGBOARD MARKETING
  • “The Loft have been an imperative part of The FreakDem Movement. Benedetto took the time and effort to combine my ideas and values to create an epic logo and symbol for what FreakDem stands for, I receive compliments regularly for the FreakDem website and branding. For excellent design and service, I wholeheartedly recommend The Loft.”

    RASCHIQUE NARWAN, CEO OF FREAKDEM FASHION
  • “THE GREAT THING ABOUT DEALING WITH THE GUYS AT THE LOFT WAS THE TIME TAKEN AT THE OUTSET TO GET UNDER OUR SKIN AND REALLY FIND OUT WHAT MAKES US TICK. THEN THEY COME UP WITH A WAY OF COMMUNICATING THAT ETHOS, ALL BACKED UP WITH EXCELLENT DESIGN. A REAL BESPOKE SERVICE.”

     

    TOM YORKE, MANAGING DIRECTOR, MURPHY INSURANCE

MAGIC

At the loft, we also have a few other tricks up our sleeves…

 Dandelion

One for the boffins, the brainy people, the clever clogs with the smart solutions. Dandelion is about helping simplify the complexity of your brilliant technical solutions and presenting them in a way that everybody understands, so your genius is appreciated by all and commercial success is just that little bit closer.

Dandelion is an integrated creative service that is carried out in three parts – understanding of your solution, making it so easy to understand that your granny will get it and effectively getting your idea in front of all of the right people to help you grow.

Click here for more information>>>

'Your Brand Squared'

Geometric growth through effective brand-building. Your Brand Squared is the loft’s strategic tool to help you achieve rapid growth in a short-space of time. The antithesis to long consulting exercises and in-line with our motto of ‘ACTION!’ Your Brand Squared is a 7-step process to help you achieve your commercial goals with your brand. Instead of a report, you get a map and some action steps that you can use to get going straight away.

You can engage with your Brand Squared by…

downloading our free e-book >>>
downloading the help sheets >>>
or attend one of our seminars >>>