We are the loft.
We bring brands to life in the most imaginative way possible.
We take the spirit of what you do and bring it to life in the most imaginative way possible.
‘Design with Soul’ is more than a tag-line, it’s our way of life. It’s about thinking outside the box, it’s about a genuine love and appreciation of what you do and producing staggering results that people fall in love with every time.
If there is one word that sums up our approach at the loft, it is action!
Brands are dynamic by nature, we want to help you get to where you want to be as quickly as possible. We can help with traditional services such as brand-identity design or create a more compelling brand experience for your customers, staff and stake-holders.
Action: ‘the process or state of acting or of being active’
Whether it is thinking carefully about your message, creating designs that resonate or sharing joy on social media…
You will always find us ready to act on your behalf and help you reach the next step of your brand journey.
A moment of magic, a thoughtful touch that surprises and delights.
Your brand is a relationship between you and your customers, staff and stakeholders.
It’s an idea. A perception in their mind.
Your brand is shaped by the experiences people have with your company. It’s our job to make sure that those experiences are as rich as possible.
Here are some magical moments that we have created for others…
Ruth brings a truly distinctive style to the loft as a designer. A real scholar of minimalist design, our Ruth is never happier when applying those principles to her own workspace. Favourite pastimes include dusting her iMac and tidying her desktop. She’s also been known to never turn down a cup of tea.
Benedetto is the founder of the loft, bringing strategy and direction to the studio mix. An ex-car designer, Benedetto is a lover of all things 4-wheeled, red and Italian. Beware giving him too much coffee, this energetic soul is never happier when the loft is in full flow with brilliant ideas being brought to life every day.
A lover of all things print, Eamon brings so much knowledge and creativity to the loft as a designer. He’s at his happiest when sketching away with his favoured 2H pencil and flicking through some paper samples. Not short of a hobby or two, he’s a keen traveller and boasts a full screen printing set-up in his bedroom.
We pride ourselves on excellent client relationships, so much so that we see you not as clients but as co-creators.
These are some of the lovely people we have worked with and some have also been kind enough to leave testimonials.
At the loft, we also have a few other tricks up our sleeves…
One for the boffins, the brainy people, the clever clogs with the smart solutions. Dandelion is about helping simplify the complexity of your brilliant technical solutions and presenting them in a way that everybody understands, so your genius is appreciated by all and commercial success is just that little bit closer.
Dandelion is an integrated creative service that is carried out in three parts – understanding of your solution, making it so easy to understand that your granny will get it and effectively getting your idea in front of all of the right people to help you grow.
Geometric growth through effective brand-building. Your Brand Squared is the loft’s strategic tool to help you achieve rapid growth in a short-space of time. The antithesis to long consulting exercises and in-line with our motto of ‘ACTION!’ Your Brand Squared is a 7-step process to help you achieve your commercial goals with your brand. Instead of a report, you get a map and some action steps that you can use to get going straight away.
You can engage with your Brand Squared by…