We all understand the importance of a first impression. First impressions are said to be responsible for 70 percent of the decisions we make on a daily basis. If unimpressed, consumers will seldom give companies a second look. If your company’s home page, business card or brochure doesn’t make an impact on that first impression, your potential customer is likely to look elsewhere. We sometimes only get milliseconds.
At the Loft we are obsessed about those first few milliseconds and how we can use them to get people interested in your company. The difference between potential customers actually clicking to find out more instead of returning to the Google search page in frustration. Our work creates that x-factor, that interest, that ‘I don’t know what it is, but I really, really like it, I really want to know more about it.’
We design websites, graphics and branding that make a statement about what you do. We design with a difference, we design with passion, we design with soul!!
The Loft is a creative design studio based in the heart of Glasgow. We offer a range of web and graphic design services. Since the company was formed in 2008, it has worked for over 25 clients on a range of projects both large and small. Our house speciality is bespoke web-design where we are asked to provide innovative design solutions, for companies looking to present their product/service in a more exciting way. However, we believe that good design is completely democratic and are actively interested in assisting clients, regardless of size and budget.
Our studio is situated in the 1st floor of the George House building, George Square Glasgow. Due to the ever changing web landscape, there are a multitude of ways to contact us including social networking and online chat. However, if you would like to meet us in person, please don’t hesitate to contact us and our receptionist will be happy to accommodate you.!
There are many web/graphic design companies in Glasgow all offering similar services, so why choose the Loft?
The Loft guarantees design work with the highest level of creativity and execution. We begin every project with a blank sheet of paper and the ambition of designing something with the maximum effect for your business. We always design in the 1st principle, analysing the true nature of the problem, and then proposing solutions that actually work for you.
The benefits of this approach are;
Your design work is fresh, eye-catching and always creates a bold statement.
Every project brings a series of functional/stylistic innovations that enhance the finished design. These special touches endow your work with soul, propelling the status of your company.
We remove the dogma and the unnecessary from your design work allowing your users to focus on your product.
The Loft believes that good design isn’t just artistic, or pretty or award-winning. It can be, but ultimately it is about enhancing your business, its profile, its impact and its relevance. We don’t design to please ourselves or to impress our contemporaries, but for you and only you.
What does design in the 1st principle mean? The easiest way to explain what it is and why it is the correct way to design is best explained, when discussing the zero-gravity pen. Designed and built by the Americans in the 1960’s.
Although this tale has been slightly exaggerated. It wonderfully depicts why design should always be designed in the 1st principle.
During the sixties, in the midst of the space race, both the USSR and the USA were manically attempting to outdo each other. One of the problems that arose from space travel was the need to write in space to record details.The Americans decided to develop an ingenius pen that could write in 0-Gravity. A pen that could withstand the unique pressures of space. A pen that could cope with the temperature extremities. They hired Paul C Fisher and collectively spent millions of dollars designing a pen that had a 100 year shelf life, that could write at altitudes of 12,500 feet and could operate at a temperature range of -50 to 400 Fahrenheit. A truly impressive feat.
The Russians used a pencil instead!!
To be fair to the Americans. We did state that the story has been slightly exaggerated. The pen they designed was eventually adopted by the Russians by 1969 and it is and remains an incredible feat of engineering brilliance.
However, the point of the story is that design should always be designed in the 1st principle.
At the Loft we are always seeking the most effective way to design something for you the client. Occasionally the solution is complex and sophisticated, at times it is simple and staring us all right in the face. However, we always aim to design in the most effective way to solve problems for you the client.
The Loft has provided us with a quality service tailored completely to our needs. The speedy creation and in depth iteration process left us with a site which we are proud of. The Loft has perfectly understood how to communicate and enhance our company’s image!
The Loft is a company we regularly turn to for creative, innovative and contemporary design solutions. Whether it be for a product, automotive design or for graphics, The Loft’s professional approach and experience always produces results. A real pleasure to work and collaborate with.
The Loft gives its clients a powerful visual identity. They develop brand imagery which clearly reflect the messages clients wish to get across to their target markets at an instant glance. If you require that “something special”, that “je ne sais quoi” then you should be talking to The Loft. Their creativity will take your breath away.
The Loft provide an outstanding service. Benedetto’s creative touch, imagination and enthusiasm exceeded my expectations. They were very well prepared and had a great understanding of the concept of a modern, effective, attractive, commercial site. My website was engineered to suit me (the user), my budget and my customer. The site was created in the time schedule required and I was updated constantly of the progress on the way. After the project, they have continued to share their invaluable experience and advice. I would recommend The Loft to anyone or any business who is looking to pursue the online market.
© 2010 The Loft | Webdesign Glasgow. All Rights Reserved
E-Mail: info@theloft.co | The Loft Creative Studios, 2nd Floor Mercantile Chambers, 53 Bothwell Street, Glasgow G2 6TS | Tel: +44 (0)141 552 5516